Florists To The Field Book Signing

Come Meet Floral Design Duo Extraordinaire

Greg Campbell and Erick New!

Friday, April 8, 2022

2:00-3:30 p.m.

Florists to the Field celebrates the work of Greg Campbell and Erick New, two of Memphis’ favorite and most talented florists and co-owners of Garden District.  The book chronicles the pair’s most ambitious effort in their 25-year partnership: one year, seven states, one foreign country and 12 events honoring a beautiful and bountiful collaboration. The motto at Garden District is “Make it happen,” which Campbell and New so beautifully execute in each of their projects ranging from Oregon to the Netherlands.


A sampling of their events include Wilson Gardens in Arkansas where the pair placed a long communal table in the middle of a cotton field, so guests look like they’re dining within a cumulus cloud. At Camflor, a farm in Watsonville, California, Campbell and New staged a party in an avocado grove, complete with Mexican music and cowboy hats.

Aside from the photographic visual delights of this book, its pages hold an interesting and inspiring testament to how agrarian life—particularly in the American South—is pivoting and reconstituting itself for the modern moment. 

We invite you to join us on April 8 to meet this charming and talented pair! If you are unable to join us, we are accepting pre orders for their beautiful book.

Simply call the store at (214) 521-3862 or stop by in person. The book is also available on our website.